The Emergence of FlowerSelf

What started off as the desire to make Authentic Korean Style flower wrap available to florists and flower hobbyist in North America, due to demand FlowerSelf was created and branded to help make your life as a florist much more convenient. We have put together flower starter kits for florists of all levels and florist teachers to use in their classes and in their leisure. And to make flower designing that much more accessible for all. We also have florist tools available on our website and on amazon. Our goal is to make the most “value for your money” florist tools available. Though there may be florist tools that are a little cheaper – but lower quality, or of a better quality – but more expensive, we offer  the best value for your money. We are confident that you will be getting the best value for your dollar when purchasing FlowerSelf branded florist tools.

Founder – Eunjung Choi (최은정)

Eunjung Choi, also known as Brandy Choi, is the co-founder of a world wide known flower shop in South Korea called Flower Gift Korea. Drawing inspiration from the top florists in South Korea, Brandy designed a lot of the flower designs sold by Flower Gift Korea today. Not only were countless flower designs made for family members, friends, and loved ones in South Korea, but countless flowers and gift packages were prepared for Kpop and Kdrama celebrities.

After moving to Canada in 2019 with her lovely son and husband, Brandy realized that good quality Korean Wrapping Paper was hard to find. She could only find “Korean Wrapping Paper Style” wrap that was NOT MADE IN KOREA. And so she vowed to make the wrapping paper that is used all over South Korea and is so well received by Korean celebrities, available for herself and for others in North America.

Note: Flower Gift Korea has been under new ownership since September 2018.

Our Team

Brandy and her husband Tony are very knowledgeable about all things Flowers and Flower Industry in South Korea. While operating their flower business in South Korea, they used florist tools made in Korea and in China. And have been able to distinguish which florist tools are the best value for your dollar.

Images of When We Ran Our Flower Shop in South Korea

Tony getting ready to deliver flowers in Seoul, South Korea.

Brandy & Korean Florists preparing flowers to be wrapped up in Korean Wrapping Paper.

Brandy putting the finishing touches on the flower bouquets.